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CRM for creatives (acquired by Helium Ventures)
Maroo is an all-in-one platform for wedding and event businesses offering CRM, contracts, invoicing and payments, with emphasis on lead management, branded quotes, e-sign contracts, and contractor payments including W-9/1099 handling and ACH payments.
The product provides a unified workflow: capture leads from website, manage inquiries in a single pipeline, create branded quotes and convert them to contracts and invoices with one click, sign contracts electronically, issue and track invoices, and process payments including free ACH transfers. It stores contractor W-9s, prepares 1099-NECs, and e-files them at year-end, with QuickBooks integration to sync transactions. The platform aims to eliminate manual data transfer and reduce processing fees by offering zero merchant fees and integrated payroll-like payments to vendors.
Who it’s for: Wedding and event businesses including photographers, event planners, venues, catering providers, videographers, entertainers/DJs, coaches, marketers, web/graphic designers, and virtual assistants within the wedding/event industry.
Website and product feature highlights; customer testimonials and logos; mentions of integrations and partnerships; sign-up call to action; active messaging around onboarding and pricing
Founder & CEO at Maroo (acquired). I’m a finance leader and founder with deep, hands-on experience building and running finance functions for startups and growth-stage companies. I’ve scaled financial operations from scratch, managed $400M+ in platform volume, led $500M fundraising at Revolut, M&A, and everything in between. If you need real finance expertise to get your company investor-ready or optimize your path to exit, I can help.
Andrei is a Co-Founder and former Head of Engineering at Maroo. He has been working as a software engineer since 2010. He has an expertise in CRM building, Enterprise software, Web-development.
Anja is the former Co-Founder of Maroo, a payments platform for the wedding market. Before, she spent 13 years in New York at The Knot Worldwide where she led the digital marketing and content teams of TheKnot.com and designed a series of education workshops and for wedding small business owners across the US. Anja has appeared and shared her insights and wedding industry expertise with The New York Times, The Today Show, Good Morning America, The Washington Post, CNN, and more.
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