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White-labeled shared appreciation down payment programs for employers
Landed helps employers develop programs that increase access to homeownership for their employees. We do this by unlocking the power of shared appreciation to create down payment programs tailored to the needs of each institution, improving recruitment and retention of key talent. Unlike other programs, shared appreciation is mutually beneficial to funders and buyers, creating a self-renewing pool of capital that recycles as homebuyers exit the program.
Landed provides white-labeled housing loan programs (shared appreciation down payment programs) for employers in education and healthcare, managed by Landed to help recruit and retain staff. Their offerings focus on administering compliant programs and enabling housing stipends or forgivable loans through employer partnerships.
Landed offers employer-sponsored housing loan programs that are administered and managed by Landed. The programs include housing stipends or forgivable loan structures with shared appreciation elements, designed to reduce participant financing costs and support employee retention. Landed handles administration, compliance, and communication for the program, enabling employers to deploy housing benefits to targeted staff (healthcare and education workers) while recycling capital through participant exits.
Who it’s for: Education and healthcare employers (e.g., hospitals and colleges) looking to attract and retain staff in high-cost markets by offering housing benefits.
company history references traction with thousands of professionals supported, and partnerships with health systems and education employers; mentions of regulatory compliance and program transformations
Jonathan grew up in Toronto, where he started his career as a biomedical engineer making vaccines. Looking for something a little faster paced, Jonathan oriented his work to finding intersections of public good and structured financial products. Jonathan worked on social impact bonds and securitizing energy storage revenues before making his way to Landed. Jonathan is a proud graduate of the University of Toronto and Stanford Business School.
The son of a 4th grade teacher and a social worker, Alex Lofton worked on President Obama's field team in '07-'08, managing hundreds of paid staff who organized thousands of volunteers for the then-Senator's successful election campaign. He held leadership positions at numerous social enterprises and technology start-ups, and, he got his start in real estate at developer Forest City. He holds a B.A. from Northwestern and an MBA from Stanford, and he's a proud graduate of WA state public schools.
Generative AI for frontline worker hiring
LendEDU is a marketplace for consumer financial products.
