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Pediatric digital therapeutic for the +100M families in the US
Joon is an integrated pediatric digital health platform for kids, starting with behavior disorders like ADHD, autism, anxiety, and depression. In Joon, kids access a game-based digital therapeutic where they level up when they do real-life behaviors that are managed by parents and clinicians. Over the next 10 years, we plan on being the first-line vertically integrated digital treatment for pediatric behavior disorders, leveraging the first of its kind technology to drive behavior change.
Joon Health positions itself as a complete pediatric behavioral health platform that supports families and providers with apps for parents and children, coaching, and integrated therapy options. It emphasizes evidence-based programming, coach-led support, and parent-child engagement to improve child behavior and routines.
A family-centered behavioral health platform offering parent and child apps to organize routines and engage children, on-demand parent coaching, referrals to in-network therapists, and an adjustable program structure with session-based or asynchronous formats. It combines AI-driven features (e.g., personalized recommendations, an AI pet companion for motivation and chores) with evidence-based programming and clinical oversight from a director of clinical strategy, enabling both independent use and professional-backed care.
Who it’s for: Parents of children aged roughly 6-12 with behavioral, executive functioning, or routine-management challenges; families seeking coaching support and referrals to therapists; providers seeking a platform to coordinate pediatric behavioral health care.
Visible involvement of clinical leadership, published study references, and a large user base (1M+ families) suggesting traction and ongoing development.
Isaac Eaves is the co-founder and CEO of Joon which he started with Brad Brenner and Kevin Bunarjo in 2021. Isaac focuses on managing the product and strategy of Joon. Having ADHD and having spent 10,000+ hours playing games as a kid, he's passionate about creating a game that kids love, but that also helps them achieve their potential in real-life. Isaac earned degrees in Computer Science and Business Administration from UC Berkeley.
Brad Brenner is the co-founder and Chief Operating Officer of Joon, which he started with Isaac Eaves and Kevin Bunarjo in 2021. Brad kicked off his entrepreneurial journey at the age of 7 and has started 4 businesses prior to Joon. At Joon, he takes point on all things operational from product development, user research, growth & marketing to financial planning and forecasting. Originally from Romania, Brad graduated from UC Berkeley with a degree in Business Administration.
Kevin Bunarjo is an engineer at Joon. As a kid, Kevin spent countless hours playing video games (Minecraft, Runescape, Pokemon, Tetris being the top games) and hopes he can use Joon to leverage the fun of games to motivate kids to be productive in real life. Kevin graduated from UC Berkeley with degrees in Computer Science and Business Administration. Although he lives in the Bay Area now, he is originally from Jakarta, Indonesia.
Making mental health accessible to everyone.
AI-powered scalable infrastructure + mental health services, starting…
