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AI-native direct booking infrastructure for global hospitality
GuruHotel is building the AI-native booking protocol that will power direct hotel reservations in the next decade, effectively becoming "Stripe for hotel bookings" and ending OTAs' $370B stranglehold on hospitality distribution. For 25 years, hotel ecommerce has been broken. Independent hotels lack the infrastructure to sell directly online, forcing them to pay OTAs 20-40% commissions on 40-60% of their bookings. Hotel websites don't convert (<0.5% vs. 5-10% in modern ecommerce), booking engines redirect users, payments are fragmented, and inventory is trapped in legacy PMS systems. More critically: AI agents cannot book hotels directly today. ChatGPT, Perplexity, Claude, none can complete a hotel transaction end-to-end because inventory isn't exposed in a machine-readable format. GuruHotel has built the complete solution: a full-stack ecommerce platform (website + native booking engine + checkout + payments + AI-ready APIs) that integrates directly with hotel PMS systems, enabling both humans and AI agents to book directly.
GuruHotel provides an AI-powered hotel website builder and direct booking infrastructure, enabling hotels to create AI-enhanced websites that sync real-time inventory, process payments, and orchestrate bookings to drive direct bookings. It promotes itself as a turnkey direct channel with AI-driven website creation, booking engine integrations, and payment orchestration. The platform emphasizes transforming hotel sites into high-converting, revenue-optimized direct booking channels.
The product combines an AI website builder that creates hotel websites in seconds, an AI-powered booking engine integration, real-time inventory synchronization with PMS, payment processing with multiple gateways, and payment orchestration including multi-currency support and global pricing. It offers an API for real-time availability and reservations, hosting and SSL, analytics, and a drag-and-build experience to transform a hotel website into a direct booking channel. Features include AI-generated site design (text, images, colors), SEO optimization, real-time room availability, multi-language support, global currency rendering, and a RESTful API for integration with external websites or apps.
Who it’s for: Hotels and hotel chains seeking to replace third-party OTAs with a direct booking channel, including boutique hotels and mid-to-large properties looking for AI-driven website creation and integrated booking/payment workflows.
Customers: My Hotel (example site referenced), Ocean Dream Cancún (customer quote included)
Shown traction claims: trusted by 1000+ hotels, $6M+ in direct bookings, mentions of partnerships and case studies; references to ongoing product expansion and integrations, and availability of an API for developers.
Hospitality Professional with over 10 years of experience in E-commerce, Revenue Management and Online Distribution for Hotels and Vacation Rentals. Broad experience managing overall sales for properties in Mexico and the Caribbean with a deep understanding of booking engines, channel managers, price comparison and revenue management tools.
Cofounder at @GuruHotel (YCW20). Angel Investor in +40 LATAM startups.
I make digital products. I am based in Medellín, Colombia. Brands and UI / UX designer, frontend developer lead and co-founder of GuruHotel, Inc.
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