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AI-powered product assistance for modern software teams
Frigade AI is an in-app assistant that intelligently guides and onboards your users through your product. Our agent learns your product's interface, gives contextual guidance that adapts to each user, and takes actions directly on your users' behalf. Learn more at Frigade.com
Frigade is an AI-powered product assistance platform that learns a product and guides users through workflows in real time. It provides in-app onboarding, product tours, and automated, end-to-end walkthroughs, with integrations and a focus on low-friction setup (no-code changes, self-hosted options). It aims to replace traditional docs or prompts with an interactive assistant embedded in the product.
Frigade Assistant is an AI digital adoption platform that learns your product by using it and then guides users through real-time workflows. It offers drop-in React components for onboarding and product tours, can be installed via an SDK in prod after training on staging, and runs end-to-end workflows within the user interface, including form filling, navigation, and step-by-step setups. It stays in sync with product changes automatically, supports integrations (Slack, Notion, Stripe, etc.), and can hand off to human agents with full session context when needed. It can be deployed cloud or self-hosted, and emphasizes no-code setup, prompt tuning, or constant doc maintenance.
Who it’s for: Software teams building modern applications that need in-app user onboarding and guided product adoption (likely product-led growth teams, customer success teams, engineering teams responsible for onboarding flows).
Hiring/product-led growth mentions; multiple integrations and real-time guidance; cloud or self-hosted deployment; SOC 2 Type II and GDPR compliance mentioned; live product examples and demos indicate active traction.
Eric is the co-founder and CEO of Frigade. Before founding Frigade, Eric co-founded Perform, a mobile app to help runners reach their goals through a combination of AI and 1:1 human coaching. Prior to that, he worked in product management at Digit where he helped launch an AI-powered mobile banking app and at LinkedIn where he managed an intelligent communications platform for notifications and email.
Christian is the co-founder and CTO of Frigade. Before founding Frigade, Christian co-founded Perform, a platform to help runners reach their goals through a combination of AI and 1:1 human coaching. Prior to that, he worked in engineering at LinkedIn where he helped launch LinkedIn's Skills-based hiring products and LinkedIn's Hiring Platform.
Frigade helps developers build better native onboarding and product education, faster.
Frigade provides a developer-focused API and open-source SDK to build and manage product onboarding and education inside apps. The launch announces a toolset for rapid onboarding creation, in-app copy/assets/logic updates via API, user targeting, and built-in best practices to help developers focus on core product work.
From the original launch (Dec 2022) — may be outdated.
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