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Disposable social networks.
The Fridge is a platform for lightweight single serving social networks for the functionality of Facebook without being on Facebook. The Fridge makes private conversation, media, and event sharing dead simple. The Fridge is like Tumblr for social networks. Anyone can easily create shared spaces, invite their friends and socialize/share photos, videos, music, and more. The Fridge reinvents how groups interact online allowing users to cut through the clutter of their social graph and create lightweight targeted spaces for personal and private relationships, special interest groups or clubs, or any temporary network around events, gatherings or nights out on the town...
Fridge was a social platform focused on group social experiences, positioned as a disposable social network that has been acquired and folded into Google+. The public text indicates the product is closing as a standalone entity and its team and vision continue within Google.
Fridge operated as a group social experiences platform designed for shared social activity across the web. The site text emphasizes a 'group social experience' and mentions integration with Google, indicating the product functionality was intended to enable collaborative or shared social interactions online, now continued under Google+. The exact feature set is not enumerated beyond the concept of group social experiences and the acquisition integration into Google+.
Who it’s for: Users and communities seeking a group-based social interaction experience online (public text suggests consumer social users and communities leveraging group features), now served under Google+.
Acquired by Google; product and team folded into Google+, indicating a termination of the standalone product.
CPO/COO. Angel Investor. Board Advisor. Experience leading product and orgs in AI based platforms, HW/SW, Spatial Computing, Voice-based AI, Gaming platforms. YCS2010 - Fridge. Group based social networks easy to create, invite, and start sharing. Acquired by Google.
Bump, Flock, Photoroll (unreleased) => Google Photos
