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Customer data collection, safeguarding, & activation for healthcare
Our customers use Freshpaint to make their websites and entire marketing stack HIPAA compliant. It's impossible to use modern analytics and marketing tools without sharing sensitive HIPAA-regulated data. Our platform does the hard thing of moving data from A to B. And then we do the really hard thing of controlling the flow of sensitive HIPAA-regulated data to various 3rd-party marketing tools. We're building the data infrastructure that safeguards patient privacy while also enabling marketing teams promote access to healthcare.
Freshpaint offers a privacy-first platform for healthcare marketers to improve performance and ensure compliance. It unifies marketing data, enables targeted campaigns, and safeguards patient privacy while driving ROI.
Freshpaint provides a unified platform that unifies performance data across channels, enables privacy-first audience targeting (lookalikes and retargeting) without risky trackers, and offers web tracker management to identify compliance risks. It measures marketing impact across the full funnel, optimizes ad performance by tying outcomes (e.g., attended appointments) to campaigns, and enforces consent and data-layer privacy controls to stay HIPAA/CMS-compliant while integrating 100+ healthcare integrations.
Who it’s for: Healthcare marketers and organizations (hospitals, health systems, payers, urgent care networks, dental groups, pharma, medical devices) seeking to improve marketing ROI while maintaining HIPAA/CMS privacy compliance.
Marketing platform with customer case studies and notable ROI figures; mentions of 250+ healthcare organizations and multiple healthcare use cases, plus product updates and demos.
After graduating high school in 2015, I joined Heap. While there I worked on scaling their cluster of Postgres instances that has around a Petabyte of data. I eventually took over and lead the database team there. While at Heap I shipped a large number of performance improvements and cost savings. You could say I was the primary person who scaled Heap. Due to the number of cost reduction projects I shipped, I was given the nickname "Michael Margins".
Formerly “Perfalytics”
Modern medical billing
Turn manual healthcare process into automated workflows
