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AI Native Consumer Loan Servicer
Hi - Mark and Gab here! We met while working at Alt, a marketplace for collectibles, where we built a $200 million specialty finance business line. At Alt, we faced the complex challenges that come with servicing consumer loans. We spent countless hours and resources developing internal tools to manage loan payments, communicate with borrowers, and keep track of loan performance—all while ensuring a positive experience for our customers. However, after dealing with the headaches of manual data entry, fragmented systems, delayed payments, lack of personalized borrower engagement, and the stress of maintaining accurate records, we knew there had to be a better way to service consumer loans. So, we started Finosu to build the servicer we wish we had—an AI-powered consumer loan servicer designed to streamline and enhance every aspect of the loan servicing process. Our mission is to transform loan servicing into a seamless, efficient, and customer-centric experience. The operational cost of servicing loans reaches into the tens of billions a year and that is money out of the pocket of lenders, borrowers, investors, and ultimately the consumers as a cost of doing business – we are changing that.
Finosu positions itself as an AI-native loan servicing platform that unifies borrower communications, payments, and compliance. It offers modular, customizable servicing workflows intended to improve borrower experience, portfolio performance, and operational efficiency for lenders.
A full-stack servicing platform that handles borrower communications (voice, text, email, chat, and direct mail), integrated payments, and compliance oversight. It provides a complete borrower timeline, automated engagement with AI-backed oversight, configurable campaigns and recovery workflows, and out-of-the-box integrations with leading loan management systems. The platform supports modular deployment (full platform or individual modules), real-time activity dashboards, and auditability from contact to resolution across the entire servicing lifecycle.
Who it’s for: Lenders/originators who manage consumer loan portfolios (personal installment loans, personal lines of credit, BNPL, credit cards, rent-to-own, lease-to-own) and are seeking a unified AI-powered servicing solution.
Hiring/traction evident from product depth and public demos; mentions partnership exploration and request for demos imply active market validation and growth intent.
Started in finance as a special situations private credit investor and then moved to tech to build productized credit instruments.
Stanford grad. Ex-Flexport. AI consultant (not currently because I'm working on my own start-up). I'm currently working on fixing the problems I faced in the credit space while working at Alt.
We automate mandatory compliance to save lenders, investors, and auditors time and money.
Finosu builds software that automates regulatory licensing, loan book auditing, and ongoing compliance for consumer lending. The launch presents the product as a tool for lenders, investors, and auditors to reduce manual work, speed up licensing and audit preparation, and maintain proactive compliance in a regulated lending environment.
Formerly “Cedar Star” · why startups rename →
AI Agents for Commercial Lending
AI Servicing for Auto Lenders
