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Digital-native home painting franchise
Craftwork is a full-service home painting company that uses software to dramatically improve the homeowner and operator experience.
Craftwork provides interior, exterior, and cabinetry painting services in the Carolinas, emphasizing a fast, stress-free estimate process, high customer satisfaction, and long-lasting results backed by a 3-year guarantee. They position as a digital-native home painting franchise with a focus on clean, professional execution and transparent pricing.
Customers receive a fast, no-visit estimate process with no sales calls. Once engaged, Craftwork handles interior walls, ceilings, trim, exteriors, and cabinetry refinishing using premium paints (certified Sherwin-Williams partner). The process emphasizes preparation, protection of home spaces, meticulous craftsmanship, clear communication, and a final walkthrough, with a 3-year satisfaction guarantee.
Who it’s for: Homeowners in the Carolinas (North and South Carolina) seeking interior, exterior, or cabinetry painting services; likely homeowners desiring a professional, reliable painting project with a transparent pricing process and guaranteed results.
5+ years in market with hundreds of homeowners and 300+ five-star reviews; extensive customer testimonials and efficiency-focused processes
Tim is an active angel investor and two-time YC founder. He's currently the co-founder and CEO of Craftwork (YC S23) and previously founded Cloosiv (YC S19), a company that he successfully completed a merger of equals with Odeko and grew annual revenue from $0 to $150M+ in just 18 months. Odeko is currently #115 on Y Combinator’s top companies list.
Co-founder and CTO of Craftwork, co-founder of APIs You Won't Hate, author at mikebifulco.com. Co-founder of smpl (acquired 2020). Past work includes DevRel at Stripe, DevRel manager and TL for Google Assistant, UX at Microsoft, and Technical Director at Gymnasium 💌 Tiny Improvements: https://mikebifulco.com/newsletter
I've been an early stage employee at two YC startups (CareRev S16, and Plato W16) and I'm the Co-founder of Craftwork (YC S23).
Joey scaled Zoomo from a seed stage company to the global leader in their category, leading their North American business and largest global partnerships. Previously, he was a management consultant, sold his OOH advertising company, and earned his MBA from Stanford GSB.
Book and manage your next home painting project online
Craftwork builds software to help homeowners book and manage home painting projects online, then deploys full-time painters to complete the work. The product targets homeowners, offering online estimates with transparent pricing, scheduling, color tools, and direct access to the painting team as part of a vertically integrated service.
From the original launch (Jul 2023) — may be outdated.
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