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Two-way syncs between business tools and your database
Bracket is the two-way data pipeline between popular business tools and backend databases. When ops teams update data in Salesforce or Airtable, and engineers update data in the database, Bracket connects the two sources to reflect the same information.
Bracket provides a two-way data pipeline that syncs data between popular business tools (like Salesforce, Airtable, Google Sheets) and backend databases or data warehouses (such as Postgres). It aims to keep data in sync across engineering and business teams to improve adoption and UX by ensuring fresh, personalized data across tools.
Bracket acts as a bidirectional data bridge between business applications and databases. It enables real-time two-way synchronization so updates in tools like Salesforce or Airtable propagate to the database (e.g., Postgres) and vice versa, without engineers having to build custom UIs or long-running integrations. It supports multiple connectors (Salesforce, Postgres, Airtable, Google Sheets, MySQL, and more) and is positioned as an alternative to existing connectors, emphasizing ease of adoption, reduced engineering effort, and real-time data freshness for customer-facing and internal teams.
Who it’s for: Mid-market to enterprise teams needing real-time, bidirectional data synchronization between business tools and databases, particularly engineering and ops teams at SaaS and data-heavy organizations.
Acquired (Winter 2022); YC startup profile; located in New York; small founding team; active development and market positioning against Heroku Connect
Building @ Bracket. Previously: Brokerage Ops Engineering @ Wealthfront, Product/Engineering @ Redfin, Internal Tooling Engineering @ Facebook Passionate about real estate investing, fintech/financial literacy, quality design, concussion therapy, Catan, biking and volleyball.
Building two-way data syncs @ Bracket (W22). Previously Product @ Shipper Indonesia, Fellow @ Alter Global, and Research Associate @ Cornerstone/ Passionate about bikes, mycology, Catan, and my synth.
Two way syncs between business tools and your database
Bracket provides two-way data syncs between business tools (e.g., Salesforce) and databases/warehouses (e.g., Postgres, MySQL, Google Sheets). It targets engineers and business teams, offering real-time data synchronization to keep customer-facing data fresh and improve adoption and UX.
From the original launch (Aug 2023) — may be outdated.
Formerly “Palette Financial”, “Inc”, “Palette” · why startups rename →
Real-time and two-way sync between CRMs and Databases
Lovable for non-tech users: Build no-code internal and customer apps
