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Aligning AI to brand and outcomes: the UX layer for the AI era.
At BotBot, we turn AI behavior into a closed-loop growth lever. Right now, behavior is trapped in code; brand, design, marketing, and product teams can’t own the experience. Our partners like Mattel, Bosch, Warner Bros., need a way in. BotBot gives them editable behavior (tone, timing, memory, upsells) with instant A/B and telemetry, so each variant maps to conversion, retention, CSAT, and containment. Design, ship to a cohort, read the lift, iterate. Same models, measurably better business results. This is the power of design and UX for AI.
I’m an operator with deep experience in AI, UX, and growth, having built teams, products, and growth engines at RJMetrics, Guru, and Pryon that created massive impact. What I’ve seen again and again is that products win on feel and UX - the way they sound, respond, and create moments of delight. As AI takes over more of that surface area, we risk a future where everything feels the same. I’m here to make sure it doesn’t.
I'm an entrepreneur and software engineer who has spent his career working in applied AI and machine learning. I previously led Engineering at McDonald's AI labs (McD Techlabs) and later IBM Watson Orders, which was responsible for the McDonald's Drive-thru AI project. Prior to that, I was the technical co-founder of a venture backed, predictive analytics startup Spinnakr.
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