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borong is a SaaS-enabled marketplace that connects brands like…
Our mission is to help local independent retailers find their best-sellers investors by matching them with the right supplier and brands. We believe that today's evolution of the wholesale industry has stifled the growth of many SME businesses. The supply-chain in Malaysia and across Southeast Asia lacks meaningful real-time connectivity between suppliers and retailers. Hence we are determined to transform this industry by providing businesses the right tools to grow. Our modern, digital approach to the wholesale industry allows retailers to discover, purchase, and manage inventories for their store - all on a single marketplace platform. And our software tool for suppliers helps businesses to deal with all the pain points of growing customer database, from ordering to payments. With our data-driven approach, we connects local, independent retailers with the right brands, distributors, and wholesalers to stock their store with the best products. This saves retailers and suppliers time and money, allowing them to focus on what's most important: building and running their business. borong is headquartered in Kuala Lumpur, Malaysia.
Borong is a SaaS-enabled B2B marketplace and procurement platform for Malaysia, offering a connected marketplace, procurement workflows, and credit/funding options for institutions, GLCs, SMEs, and enterprise buyers.
Borong provides a nationwide B2B marketplace with 2 million+ SKUs across hundreds of categories, integrated procurement workflows, vendor assurance with audits, and end-to-end procurement features including credit, invoice financing, direct selling to enterprise buyers, and SAP-grade governance with PunchOut and multi-tier approvals. It supports discovery, payments, and logistics in one workflow, plus AI-powered fair market pricing and supplier reliability data accessible within the platform.
Who it’s for: Institutions, GLCs, and SMEs in Malaysia; enterprise buyers and verified suppliers connected to nationwide accounts.
Awards and recognition (FT rankings), partnerships with Shell, growth mentions
I am the managing director of Borong (formerly known as Dropee), a regional B2B eProcurement marketplace with embedded financing funded by YC and top VCs across various countries. Previously, I was the co-founder of Infinite Ventures (2014-2016), a venture-building company that was acquired by US Kern Technology. I also served as the director of Job4Locum, a medical job portal company, from 2014 to 2016, until MIMS acquired it.
Formerly “Dropee” · why startups rename →
All-in-one HR management platform for SMEs
Wholesale marketplace for independent retailers buy & manage inventory
