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Bezel

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Digital AI humans that model clothes for e-commerce brands.

Winter 2025Founded 20251 peopleNew York, NY, USA

About

Bezel helps fashion brands create virtual photo/video shoots with AI. Upload images of clothes, select the human you want to model it, and Bezel generates pictures and videos that rival a full studio production. Every detail of the clothing is rendered flawlessly. Try it for yourself.

From their website

www.trybezel.com
SaaSSubscription · $0 forever Free plan with 10,000 credits; Basic $19.99/month with 20,000 credits; Premium $49.99/month with 50,000 credits; Pro $99.99/month with 100,000 credits; enterprise features and custom models available

Bezel creates photorealistic AI human fashion models and assets for e-commerce, enabling brands to generate on-model imagery and videos without photoshoots. It offers a library of AI models and custom avatars, with fast generation and multi-format outputs.

Bezel provides an AI-powered platform where users upload clothing items and select AI models to generate on-model imagery. It supports choosing from a library of realistic AI models or creating custom avatars, with options to filter by ethnicity, age, and style. The process includes uploading a collection, selecting models, and instantly generating high-resolution images and videos that replicate fabric textures, lighting, and poses. Outputs come in multiple formats and aspect ratios suitable for websites, ads, and social campaigns, with a self-serve platform and no required AI prompting knowledge. Pricing tiers grant different model access, credits, and support levels, including enterprise features and custom models.

Features
  • Preset human models across multiple ethnicities
  • Instant studio-quality image generation
  • AI video shoots for ads and social channels
  • No AI prompting required for operation
  • Flexible asset formats and aspect ratios
  • Self-serve platform with rapid turnaround
  • Custom and enterprise model options

Customers: Bezel claims 2,000+ brands and $400M+ total revenue of companies they have worked with

Backed by Y Combinator; growth-focused with partner program and multiple pricing tiers; active marketing and affiliate program

Founders · 1

Kashyap Achar
Kashyap AcharFounder

Kashyap is the Founder and CEO of Bezel. He previously led engineering efforts at Bilt scaling a $30 billion rent rewards platform and built Americas first auto HSA payment platform ($XXM in volume in first 3 months). While at Clearco he built tech that funded $2.5 billion to e-commerce companies. He's now working on shaking up the e-commerce marketing industry at Bezel.

Launch

Launched on Y Combinator · Aug 2025
View launch post ↗

Stop hiring production agencies, and start cranking out creatives with AI

Bezel enables apparel brands to create studio-quality images and videos of their products using AI-generated human avatars. The launch announces a self-serve platform that converts uploaded clothing images into ready-to-use visuals for ads, websites, and social media in seconds, with no AI prompting or photo shoots required, and offers 10,000 free credits for new signups this month.

Formerly Replenish

B2BGenerative AIMachine LearningMarketing

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