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Smart grocery pricing with AI
BetterBasket provides grocery retailers with AI agents for pricing, competitive intelligence and promotion optimization, with the aim of helping teams boost revenue, manage margin targets and automate decisions using real-time data across operations.
BetterBasket offers Agentic AI for grocery pricing teams, enabling plain-English guidance from Athena to explain, project, and push price changes across thousands of SKUs. It provides a pricing decision engine, data ingestion, competitor scraping, and back-office integration to automate pricing at scale.
A pricing decision engine powered by AI agents (Strategy, Scraping, Matching, Data, Pricing, Back-office, Analyst) that: 1) defines pricing strategies and item scopes; 2) collects location-specific competitor prices; 3) matches items across catalogs and standardizes data; 4) ingests and normalizes data from POS, invoices, and files; 5) surfaces pricing opportunities and projections; 6) executes price updates directly in existing back-office systems with one-click sync; 7) provides analytics to measure performance and refine strategies over time. Users interact in plain language through Athena, and can implement price changes at scale across assortments, categories, or zones, with real-time projections and impact analysis.
Backed by Y Combinator; emphasizes enterprise-scale adoption, case studies, and measurable lift and speed improvements
BetterBasket CEO; ex-Uber Eats, PIMCO, Wharton MBA dropout and UChicago BS '17
BetterBasket Founder, ex-Uber Eats Data Scientist, Ecole Polytechnique MSc in Data Science for Business
The first end to end pricing and assortment solution for grocery stores
BetterBasket offers an end-to-end pricing and assortment solution for grocery stores, providing competitive data, visualizations, and recommendations to inform pricing and product selection for merchandising teams. It scrapes prices and product info, builds a centralized repository, and generates pricing and assortment decisions for in-store and online channels.
From the original launch (Feb 2024) — may be outdated.
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