Wingback

Inactive

Wingback provides tools and APIs for SaaS pricing and packaging.

Winter 2022Founded 202112 peopleSan Francisco, CA, USA; Remote

www.wingback.com/ ↗LinkedIn ↗X ↗Crunchbase ↗See on the Idea Map B2B momentum

About

Wingback provides tools and APIs for SaaS pricing and packaging. We are infrastructure that allows SaaS startups to deploy any set of features of their product using any pricing model. It enables non-technical teams to implement pricing and packaging changes and execute product-led growth campaigns without engineering involvement.

From their website

as of Jun 7, 2026www.wingback.com ↗

SaaSSubscription

Wingback provides tools and APIs for SaaS pricing and packaging, enabling hybrid, usage-based, per-seat, and other pricing models. It focuses on managing pricing plans, entitlements, quoting, self-serve billing, and analytics to optimize monetization across PLG and sales-led motions.

Wingback offers a low-code platform to manage pricing and billing for SaaS products. Key capabilities include plan creation and management, entitlement management, usage-based metering, quoting and CPQ, self-serve signup and billing portals, pricing pages, and integrations via webhooks with CRM and accounting systems. It records usage data to support data-driven pricing, provides analytics on MRR and churn, supports custom enterprise pricing, and enables automated actions for churn reduction and upsell opportunities.

Who it’s for: SaaS startups and scale-ups looking to monetize complex or hybrid pricing, with both PLG and high-touch sales processes, who want to automate pricing, quoting, billing, and usage-based monetization.

Features

Plan creation and management
Entitlement management
Usage-based pricing and metering
Quoting and CPQ functionality
Self-serve billing and signup
Pricing page editor
Analytics dashboard for MRR and churn

Hiring/traction mentions not explicit; references to product maturity, pricing pages, and enterprise pricing suggest active product development and target customer adoption.

Founders · 1

Torben FrieheFounder

I've been fascinated by technology since early childhood, which led me to founding 1aim, an IoT startup. I ran 1aim together with my co-founder Yann for seven years before it was acquired. After that, I provided advice to some founder friends. In late 2020, I joined On Deck. After many conversations with On Deck fellows in SaaS, Yann and I started building Wingback. Besides startups, I'm interested in Formula 1, cars, and planes, but also in architecture, fashion, and history.

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