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Bringing wider access to financial derivatives.
Vest, on a mission to bring wider access to financial derivatives and other institutional investment strategies, manages investment products worth $50+ billion (as of 9/30/25). Backed by private equity, the firm has a strategic partnership with Cboe Global Markets, Inc. (NASDAQ: CBOE), and First Trust, a global asset manager. Vest created Target Outcome Investments in 2013, which target a defined return profile, with an allowance for a specific level of risk, at a particular point in time. Today, Target Outcome Investments are available as mutual funds, exchange-traded funds (ETFs), unit investment trusts (UITs), collective investment trusts (CITs), and customizable managed accounts / sub-advisory services. The firm was launched and backed by preeminent venture firms such as Y-Combinator (Airbnb, Reddit, Dropbox), Payment Ventures (MicroVentures, CardFlight) and First Round Capital (Uber, Mint, Square). See more at https://www.vestfin.com.
Vest positions itself as a defined outcome asset manager that uses derivatives to target specific investment outcomes. It emphasizes engineered precision, a long track record, and a breadth of strategies and products designed to bring more certainty to portfolios.
Vest offers Target Outcome Strategies that use derivatives to define growth, protection, or income targets upfront. Products include Target Buffer, Target Growth, Target Income, and Target Financing strategies, available in wrappers such as ETFs, UITs, and mutual funds. The platform describes built-in protection buffers and growth parameters, with tools like the Scenario Analyzer and pricing tools to illustrate outcomes under various market conditions. The approach focuses on making derivative-based outcomes accessible and transparent, with portfolios designed to bend rather than break in diverse market environments.
Who it’s for: Financial professionals and advisors serving modern portfolios seeking defined outcomes and downside protection through derivative-based strategies.
Publicly presented as a long-standing asset manager with $50B+ AUM and 13+ years of history; mentions of research, field notes, and a formal corporate structure imply ongoing operations and growth, plus a contactable office and advisor-facing materials.
Jeff Chang has over 25 years of experience in financial services and asset management, and is responsible for driving product strategy, research and positioning of the firm's product offerings across all distribution and marketing channels. Prior to co-founding Vest in 2012, Jeff worked at ProShares, and FBR & Co. Jeff is a CFA charterholder. He has also held CPA and CFE certifications. Jeff attended the United States Naval Academy and the McDonough School of Business at Georgetown University.
Values based personalization at scale for asset and wealth management
