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TrueNorth gives truckers a single place to manage their business.
Traditional trucking companies still run on paper, emails, phone calls, and snail mail. They’re inefficient and bloated. The pressure of low margins suffocates the truckers who actually do the work. Our software cuts out the inefficiencies, and we pass the savings through to our truckers. Instead of paper-pushers and endless phone calls, they get an end-to-end solution: customer management, load coordination, automated invoicing, and instant payments. A single place to manage their business. A blog post that goes deeper into why we started this company: https://medium.com/@jinstedge/truenorth-b42437f1dc03 We're a team of over 60, and proud to say the *majority* of us are female or non-binary. We come from a wide range of backgrounds. We don't just value diversity, we cherish it. And we mean it.
TrueNorth offers a free loadboard with an AI dispatcher designed for trucking, enabling carriers to match with loads and book freight through a 24/7 AI assistant named Loadie. The platform emphasizes real-time alerts, wide load access, and multi-channel booking from mobile or desktop.
Users sign up for a Free Loadboard + AI Dispatcher. Loadie learns user preferences, scans 100,000+ loads, and provides real-time match alerts. The system supports simple setup, instant notifications, and booking via call, email, or in-app messaging. It highlights 24/7 operation, access to 60,000+ vetted carriers and 100,000+ available loads, and offers both mobile app and desktop platforms with seamless integration to post trucks and search lanes. The experience includes personalized lane preferences, carrier outreach, and optional promotion of loads to a carrier network.
Who it’s for: Carriers (trucking fleets/owner-operators) and brokers in the freight/logistics space seeking a free loadboard with AI dispatching.
Marketing emphasis on product features, user testimonials, and platform-scale metrics (loads, carriers); mentions of app downloads and platform availability suggest early traction and growth marketing efforts.
Formerly “Honest Freight” · why startups rename →
Your AI partner for North America truckload freight
Modernizing global transportation payments.
