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Financial Services for Financial Caregivers.
True Link exists to provide life-changing financial solutions for people with complex needs and the people who care for them. We founded the company to make life better for our own loved ones, and we’re honored to serve vulnerable elders, people with disabilities, and people in recovery – and their families and professional caregivers – day in and day out. We’re a caring, diverse, values-driven company, with customers who say things like, “Your company saved my marriage,” “If not for True Link my Son would have returned to substance use,” and “This is the single best product I have ever experienced.” We’re a fast-growing fintech startup that also gets to provide our customers a life-changing solution to some of the most deeply personal, important problems in their lives.
True Link provides financial solutions designed to protect spending and empower independence for families, caregivers, professionals, and organizations serving individuals with complex needs. Their offerings include a Visa prepaid card with customizable spending controls, real-time alerts, and integrated family banking solutions for banks and credit unions, plus investment management services for trusts and conservatorships.
The True Link platform offers: a Visa prepaid card with admin controls (fund from an existing bank, monitor transactions, set spending rules, and real-time alerts; cardholders can spend within allowed parameters); real-time transaction reporting and alerts for card administrators; customizable spending settings to protect spending and prevent fraud; banking solutions including white-labeled family banking that can be launched in about one month for banks/credit unions; an integrated solution for families, professionals (fiduciaries, guardians, representative payees, non-profit trustees), and providers (care agencies) to manage funds and compliance; investment management services for trusts/conservatorships provided by True Link Financial Advisors, LLC. Fraud prevention is supported by Retina AI, an always-on AI agent that helps detect scammy merchants.
Who it’s for: Families and professionals (fiduciaries, guardians, representative payees, care agencies, non-profit trustees), banks and credit unions seeking white-labeled family banking solutions, and individuals needing protected spending with independence.
Hiring and growth signals are not explicitly stated in the provided text; there are references to widespread adoption (250,000+ families served, 300+ nonprofits served) and product traction with banks/credit unions and professional communities.
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