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E-commerce 2.0
The Essential is e-commerce 2.0. What we do We make and sell the single best version of all your essentials, at the best price possible. How we do it We're not an "everything store."We sell only the essentials, we're members-only and we only sell our own brand. We cut out the middlemen, the brands, the physical stores and the markups — to make products cost a lot less, all while paying the producer more. Why we do it To add meaning to people’s lives through products they use and love, made by people who know and care, with stories that matter, and means that are honest.
The Essential offers furniture products described as factory-priced replicas of designer brands, marketed without logos. The site emphasizes direct-from-factory pricing, free shipping over a threshold, and frequent drops of new items inspired by classic designs.
The product catalog presents a wide range of furniture and home goods listed with regular and sale pricing. Items include bookshelves, rotating bookshelves, wall shelves, desks, dining tables, chairs, sofas, beds, and accessories, organized by room and category. The site highlights new monthly drops, replicas inspired by well-known designers, and shipping policies (free over a certain amount) with checkout-based discounts and taxes collected at checkout.
Who it’s for: Consumers seeking designer-inspired furniture at factory prices, including fans of mid-century and classic design without logos.
pricing and product drops; membership offering and early access; extensive catalog, hints of growth via subscriptions
Formerly “Movebutter”, “Move” · why startups rename →
Shopify for experiences
And Comfort is a direct to consumer fashion brand.
