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shortkit

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Media infra for consumer apps

Winter 2026Founded 20262 people
AI insightcan contain mistakes
Short-Form Video InfrastructureAPI/InfraConsumer app developers and media companiesHigh competition
Moat
YouTube Shorts infrastructure pedigree; full media stack (SDKs, infra, rec, monetization).
Key risk
Competition from TikTok, YouTube, Snapchat; content moderation complexity; developer adoption friction.
Why now
Short-form video is dominant format; apps need competitive media experiences; YouTube expertise differentiates.
Competitors
TikTok, YouTube, Snapchat, Vimeo, traditional video infrastructure (Mux, Cloudflare)

About

ShortKit lets any consumer app launch a TikTok-grade media expereinces. Michael, spent 6 years at YouTube building the infrastructure that powers YouTube Shorts. Neil, prev. scaled a SaaS company from 0 to $6M ARR as employee #1. We handle the full media stack, starting with short form video - client SDKs, video infrastructure, rec systems, and monetization - so product teams don't have to.

Founders Β· 2

Neil Bhammar
Neil BhammarCo-Founder

Making it really easy to deploy and scale best-in-class video experiences. prev. built @ BusRight (first employee) from 0 through our Series B.

Michael Seleman
Michael SelemanFounder
Google

Making enterprise short-form video systems simple. Prev. Spent 6 years building infrastructure that powers YouTube Shorts.

Launch

Launched on Y Combinator Β· Feb 2026
View launch post β†—

We help every app roll their own TikTok-quality video feed.

ShortKit provides a drop-in system for building vertical short-form video feeds, targeting consumer teams and publishers. It offers managed SDKs, turnkey video infrastructure, monetization, recommendation systems, admin tools, and APIs to enable first-party video experiences without a dedicated video engineering org.

Formerly β€œEmbassi”

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