shortkit

Active

Media infra for consumer apps

Winter 2026Founded 20262 people

www.shortkit.dev ↗LinkedIn ↗See on the Idea Map B2B momentum

Generate ideas →

AI insightcan contain mistakes

Short-Form Video InfrastructureAPI/InfraConsumer app developers and media companiesHigh competition

Moat

YouTube Shorts infrastructure pedigree; full media stack (SDKs, infra, rec, monetization).

Key risk

Competition from TikTok, YouTube, Snapchat; content moderation complexity; developer adoption friction.

Why now

Short-form video is dominant format; apps need competitive media experiences; YouTube expertise differentiates.

Competitors

TikTok, YouTube, Snapchat, Vimeo, traditional video infrastructure (Mux, Cloudflare)

About

ShortKit lets any consumer app launch a TikTok-grade media expereinces. Michael, spent 6 years at YouTube building the infrastructure that powers YouTube Shorts. Neil, prev. scaled a SaaS company from 0 to $6M ARR as employee #1. We handle the full media stack, starting with short form video - client SDKs, video infrastructure, rec systems, and monetization - so product teams don't have to.

From their website

as of Jun 7, 2026www.shortkit.dev ↗

SaaSUsage-based · Pricing described as usage-based with committed delivery minutes, storage, and AI credits across tiers; BASIC and SCALE plans with described inclusions and custom enterprise options.

Shortkit provides a video infrastructure platform tailored for short-form content, offering an end-to-end SDK and cloud-based delivery optimized for vertical video. The system aims to simplify building scalable short-form video experiences with enterprise-grade infrastructure and analytics.

Shortkit supplies an SDK and complete video platform to build and deliver short-form video experiences. Key components include: vertical video feed architecture with fast swiping and zero jank, device-aware codecs and chunked transfer for low latency, serverless auto-scaling, adaptive bitrate HLS delivery via a global CDN, and APIs for content ingestion, transcoding, captioning in 50+ languages, ad monetization, and first-party data analytics. It supports integration via REST APIs, CMS pull/push, automated content transformation (long-form to short clips), AI captioning, in-feed surveys, A/B testing, and auto moderation. The platform ships with a full SDK suite (iOS, Android, React Native, Web) and admin analytics, plus managed onboarding and support.

Who it’s for: Publishers, media teams, and developers building consumer short-form video apps requiring scalable infrastructure and a seamless integration path.

Features

Vertical video feed with fast-swipe architecture
Device-aware codec optimization and chunked delivery
Serverless autoscaling and zero-management infrastructure
Adaptive bitrate HLS with global CDN delivery
REST APIs for content ingestion and publishing
AI captioning in 50+ languages
In-feed analytics, A/B tests, and first-party data

Backed by Y Combinator

Founders · 2

Neil BhammarCo-Founder

Making it really easy to deploy and scale best-in-class video experiences. prev. built @ BusRight (first employee) from 0 through our Series B.

LinkedIn ↗X ↗

Michael SelemanFounder

Google

Making enterprise short-form video systems simple. Prev. Spent 6 years building infrastructure that powers YouTube Shorts.

LinkedIn ↗

Launch

Launched on Y Combinator · Feb 2026

View launch post ↗

We help every app roll their own TikTok-quality video feed.

ShortKit provides a drop-in system for building vertical short-form video feeds, targeting consumer teams and publishers. It offers managed SDKs, turnkey video infrastructure, monetization, recommendation systems, admin tools, and APIs to enable first-party video experiences without a dedicated video engineering org.

Formerly “Embassi” · why startups rename →

B2B Engineering, Product and Design