Reelables

Reelables provides Track Anywhere smart labels that enable real-time global visibility of shipments, cargo, and inventory from activation to delivery. The solution leverages a crowdsourced device network and optional cellular connectivity to track items across 180+ countries with real-time alerts and route deviation detection.

Reelables Track Anywhere labels are activated in seconds, attached to packages or assets, and tracked through a cloud platform. The system uses a secure, encrypted signal detected by partner devices (smartphones, IoT devices, access points, and vehicle telematics) and relayed to the cloud. Users can choose Bluetooth or cellular connectivity, with Bluetooth offering days to months of tracking and cellular offering weeks to months, depending on configuration. The platform provides real-time visibility, timestamped location history, status alerts, and automated route deviation detection, plus compatibility with cable-free, infrastructure-free Bluetooth tracking via a large crowdsourced device network. Connectivity also includes real-time cellular positioning in 29 countries and roaming across 180+ countries with automatic network switching.

Hiring/traction mentioned via product launch and global connectivity expansion; growth through a rapidly expanding crowdsourced device network and multi-country connectivity