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Pulley helps founders and finance teams manage their equity and cap…
Pulley is the cap table and equity management platform that helps founders and finance teams manage their equity. For early stage companies, Pulley helps founders get started on hiring and fundraising, avoid expensive equity mistakes, and save thousands on legal fees. With Pulley, you can compare different funding scenarios, raise capital, and set up equity grants for employees. Our tools help companies answer important questions such as: 1. How much of the company will I own after my next round? 2. How will pro-rata rights impact my ownership in future rounds? 3. How do I explain the value of equity to candidates? Equity is a company's single most important asset. Pulley gives companies insights into their equity, so they can make smarter decisions around hiring and fundraising, while proactively staying ahead of tax filings and accounting. If you are looking for a way to manage your cap table, try Pulley at https://pulley.com/.
Pulley is a cap table management platform designed for founders and finance leaders, offering tools for equity and token management, fundraising modeling, valuations, compliance, and liquidity. It positions itself as a simpler, founder-focused alternative to traditional cap table solutions, with built-in support and scalable capabilities from seed to growth stages.
Pulley provides a unified platform to manage equity and tokens, run fundraising scenarios (including SAFEs and exits), perform 409A valuations, ensure compliance, model liquidity programs, and handle cap table operations. It offers real-time cap table management, scenario modeling and waterfall analyses for M&A, fundraising, and employee liquidity events, direct integrations with major accounting systems, built-in ASC 718 reporting, and options for managed services and expert support. It also integrates with Nasdaq Private Markets to support liquidity programs and emphasizes a user-friendly UI with transparent pricing.
Who it’s for: Founders and finance leaders of startups and growth-stage companies seeking precise equity/token management, fundraising planning, compliance, and liquidity planning.
Pricing transparency, managed services, and customer references; mentions of integrations and scalable capabilities for growth stages
Yin Wu is a serial entrepreneur who sold her last previous company to Microsoft in 2015. She was one of the youngest principal engineers at Microsoft and built products that applied machine learning to mobile products. Prior to Microsoft, Yin studied computer science at Stanford. She dropped out in 2011 to join Y Combinator for her first startup and is a three time Y Combinator alumnus (S11, S13, W20).
Pulley provides the tools and insights to make smarter decisions about your equity
Pulley offers a cap table and equity management platform designed for founders and employees. It enables scenario planning, fundraising, equity grants, and tax/workflow automation to help users make informed ownership decisions and streamline equity-related processes.
From the original launch (Jun 2022) — may be outdated.
Formerly “Prolific Labs” · why startups rename →

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Equity management platform for startups and investors.