platoseed
Ride-sharing for second-tier cities in Latin America.
PRONTO is the first RIDE-SHARING + DELIVERY platform for SECOND-TIER cities in LATAM. In second-tier cities all transactions are paid with cash, this is why the Uber model doesn´t work (since they have to collect their revenue from commissions). We solved this by creating a subscription model where drivers pay a monthly recurring subscription of 59 to 99 USD depending on their monthly revenue. This also generates a higher LTV with low CAC as well as high engagement and fidelity ratios. Traction: Since our launch, we have achieved over 2,000,000 processed trips with more than 200,000 users, we bootstrapped until we achieved half a million trips and entered YC. Market Size: There are over 14,000 second-tier cities in LATAM, with more than 500 million people without any access to ride-sharing or technology platforms at all.
Pronto is presented as a Mexican ride-hailing and delivery SuperApp focused on enabling ride-sharing in Latin America’s second-tier cities, offering drivers the ability to earn income on their own schedule without commissions on trips.
The product operates as a ride-hailing app where users can download the app or register as drivers, with real-time trip tracking, no commission on driver trips, and the ability to drive anytime. It emphasizes safety features, flexible hours, and the ability to earn income by sharing rides and serving the community, positioning itself as a 100% Mexican SuperApp for ride-hailing and delivery.
Who it’s for: Drivers seeking flexible, on-demand earning opportunities in Latin America’s secondary cities, who want real-time tracking, safety assurances, and no commissions on trips; passengers in second-tier Latin American cities seeking ride-hailing and delivery services.
El sitio menciona más de 50,000 viajes completados y la invitación a conductores para unirse, lo que indica tracción inicial y reclutamiento de conductores.

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