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AI Product Demos
Primer is an AI agent that sells, onboards, and supports users automatically through live, personalized walkthroughs.
Primer automates personalized product demos to help teams close faster and scale demos with better insights. It showcases featured company demos and aims for zero friction in the demo process.
Primer automates personalized product demos by enabling users to view and present demos on autopilot, supporting more demos with better insights while reducing friction in the demo process. The platform appears to allow viewing demos tied to logos, suggesting a library of pre-recorded or dynamic demos that can be accessed via company logos on a showcase page.
Who it’s for: Sales teams and startups looking to scale product demos, accelerate closing deals, and gather insights from demo interactions.
Backed by Y Combinator
Prior PM and Eng. Formerly at BCG and Dapper. Currently building AI agents for sales, onboarding, and support.
We’re building AI agents that make any product self-selling and self-guiding
Primer offers AI agents that function as product experts, providing real-time, personalized walkthroughs to visitors. The launch announces a tool that can be created quickly from a demo video and context, aims to increase demos and conversions, and targets campaigns, outbound, always-on sales, and onboarding for multiple languages.
Formerly “Relaw” · why startups rename →
AI for the next generation of media
The Waymo of Personalized demos
