platoseed
A marketplace of luxury services for the ultra-wealthy
Myria is a private community and concierge for off-market goods & services — the things you can't Google. Ultra-high net worth individuals spend $390 billion per year ($1.3 million each) on lifestyle, but they still struggle to find everything they want. Why? Because the best of any category — homes, boats, restaurant reservations — the best stuff is never listed online. Likewise, the best people don’t need the internet to find a new client or job. The best is always off-market. Myria is the Off-Marketplace. Myria helps off-market sellers reach the nicest and wealthiest buyers. In turn, we help the world’s most successful people access the best of everything, give back, and get the most out of life. If it’s off-market, it’s on Myria!
The Blue (The Blue, Inc.) operates as a private marketplace/platform that connects ultra-high-net-worth individuals with exclusive experiences, services, and relationships. It positions itself as an operating system for prestigious communities, managing high-value transactions, member vetting, and bespoke experiences beyond what can be found via search.
The product functions as a membership-driven platform for private world experiences and services. It includes a private enterprise/forum/agent ecosystem (Blue Private, Blue Enterprise, Blue Forum, Blue Agent) that vets members, manages requests, facilitates transactions, and curates bespoke experiences for the world’s wealthiest individuals. The platform emphasizes discretion, trust, timely communication, and high-touch service, acting as an intelligence layer and operating system for elite communities and relationships.
Who it’s for: Ultra-high-net-worth individuals (top 1% with $10M+ net worth) and the businesses that serve them, seeking exclusive experiences and discreet, high-value transactions.
Hiring/traction mentions (descriptive: private enterprise/forum/agent ecosystem and membership platform) and ongoing development of multiple product lines (Blue Private, Blue Enterprise, Blue Forum, Blue Agent).
Rey Flemings is co-founder and CEO of Myria. In 4 years, Rey bootstrapped off-market services firm, The Blue, from $0 to $16 million of GMV. The Blue's 48 clients enjoyed a combined net worth exceeding $370 billion. Before The Blue, Rey also spent 11 yrs in family office for global celebrities (8 yrs with Justin Timberlake). Formerly, Rey was CEO of Particle (acquired by Apple in 2012).and the Commissioner of Music in his home state of Tennessee.

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