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Turning everyday words and actions into usable training data.
Luel is a sourcing and licensing platform for rights-cleared multimodal training data at scale. We work with frontier AI teams to provide high-quality bespoke data collections and off-the-shelf datasets.
Luel operates as a two-sided AI training data marketplace that connects contributors with AI teams to create rights-cleared, consent-verified datasets. It catalogs multimodal data and licenses it to enterprises, enabling contributors to earn from recording everyday data.
Luel provides an open marketplace and a collection engine for rights-cleared multimodal data. Contributors upload data (video, audio, transcripts, etc.) and set tasks to earn payments (e.g., audio at $18/hr, transcripts at $42/hr). The platform sources, curates, licenses, and negotiates datasets for enterprises, offering a catalog of datasets and the ability to request custom datasets via a partnerships team. It includes task-based contributions, rights verification, and a viewable dataset marketplace with task-based pay rates and contributor networks.
Who it’s for: AI teams / enterprises seeking high-quality, rights-cleared training data; organizations needing multimodal datasets (audio, video, scripts, transcripts) and custom data licensing
Funding indicated (seed funding announcement of $31.2m) and publicity around launching a rights-cleared marketplace; growth in contributor network (600K+ contributors) and global coverage
Mobilizing Global Contributors to Curate High-Quality Datasets for Production AI
Luel offers a rights-cleared data marketplace and collection engine that rapidly delivers to-spec, multimodal datasets with provenance. It matches dataset specs to a global contributor network, performs multi-stage QA, and provides ready-to-license collections with a rights trail within days.
Formerly “Vidcoin” · why startups rename →
Responsibly sourced data for multimodal AI
The API for real-world training data.
