Loops

Loops is a platform that enables software companies to design, send, and manage product, marketing, and transactional emails from a single interface. It emphasizes a developer-friendly experience and integration with existing tools to connect emails with product workflows.

Loops provides a unified email platform that supports product, marketing, and transactional emails. It offers a contacts and events API, lifecycle workflows (triggers, branches, and playbooks), segmentation and filters, and integrations with webhooks and common tools (e.g., Zapier, Supabase, Clerk). The pricing is based on subscribed contacts, with a free tier that includes up to 4,000 sends per month and up to 1,000 stored subscribed contacts, and transactional emails are included at no extra charge. Users can build and automate email flows from user events (e.g., userCreated) to actions like sending welcome emails and setup guides, and they can connect Loops to their app to track emails that influence upgrades and revenue.

Who it’s for: SaaS teams and software companies looking to send product, marketing, and transactional emails within their existing product and developer workflows.

Hiring/traction mentions are implied by public customer references and pricing iterations; concrete signals not explicitly stated in the provided text.