Laylo

Laylo is a drop-driven CRM platform tailored for artists, live events, festivals, and creators, aimed at collecting fan data and driving revenue from drops and tours. It consolidates email, SMS, and social messaging to manage fan engagement and ticket/merch drops. The platform highlights integrations and a touring/enterprise orientation with a focus on the entertainment industry.

Laylo provides a drop CRM that lets fans sign up via landing pages, receive notifications when drops go live, and be messaged across SMS, email, and Instagram. It enables tour-stop promotion from a single link, fan segmentation, retargeting, and a persistent fan list. The product supports RSVP pages, instant landing pages, automation for messaging, and integrations with Shopify, Spotify, DICE, Set.live, Merchtable, Posh, Tixr, and more to capture data, track engagement, and attribute revenue. Premium features include touring suite, agents, upsells, embeds, tracking pixels, custom phone numbers, and broker prevention, all designed for the entertainment ecosystem and enterprise use cases. Users can start with free trials and progressively unlock features via paid tiers starting at $25 per month.

Who it’s for: Artists, bands, festivals, managers, agencies, labels, and brands in live events and entertainment seeking to manage fan data, drops, and multi-channel messaging.

Customers: Diplo, CRSSD Fest, HAIM, Fred again.., Rosalia, Nicki Minaj, Nate Bargatze, 6lack, Chappell Roan, Lucy Dacus

Notable traction: 10,000+ artists/festivals/creators; $1B+ in revenue generated from tickets/merch/content drops; 150M+ fan interactions; enterprise integrations; mentions of pricing and enterprise offerings.