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Lapis

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AI that creates and runs ads, end-end

Fall 2025Founded 20254 peopleSan Francisco, CA, USA

About

Lapis gives businesses the ability to generate on-brand advertising creatives using AI, and run end-end ads on ChatGPT. It uses existing assets like logos, colors, fonts, and product images, and automatically creates image ads that match a company's visual identity and voice across ChatGPT, Meta, and Google. With Lapis, businesses can rapidly iterate on creatives and A/B test at scale without being bottlenecked by design and creative capacity. Lapis is used by 1,000+ marketing teams, from big businesses like Hyundai and Tata to small businesses around the world, and supports 15+ languages including English, Spanish, and Italian.

Founders ยท 2

Varunram Ganesh
Varunram GaneshFounder
MIT

CEO of Lapis. Previously, I was Head of Growth at Warp (YC W23) where I built the sales and marketing functions from scratch and took Warp from 0 to $2.5M. I am an engineer and I did bitcoin research (wrote code) at the MIT Media Lab for two and a half years.

Sai Surbehera
Sai SurbeheraCo Founder

CTO at Lapis. Previously, I was an MLE at Walmart Tech where I built the recall and reranking algorithm for Walmart Search.

Launch

Launched on Y Combinator ยท Oct 2025
View launch post โ†—

Full stack analytics platform that shows you what users are searching and helps you rank higher on ChatGPT, Claude, Perplexity, Gemini, and Grok.

Lapis provides a full-stack analytics platform that optimizes websites for AI search engines (ChatGPT, Claude, Perplexity, Gemini, Grok) by dynamically updating on-page content, automating technical SEO, and surfacing untapped query opportunities; it aims to help founders and marketers improve visibility without producing spam content, with a free starter offering.

B2BMarketingArtificial IntelligenceB2BMarketingAdvertisingAI

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