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Labdoor is building the trusted online drugstore.
Labdoor is a marketplace where consumers research, find, and buy the best supplements. To verify the purity and potency of these products, Labdoor first buys and tests actual dietary supplement samples: • We send each product to an FDA-registered laboratory for a detailed chemical analysis. • Our scientists then collect the laboratory results and use internal algorithms to translate this data into simple grades and rankings for consumers. • Find a product you love? Click "buy it now" to activate in-app purchases.
Labdoor tests supplements for purity and label accuracy in partner laboratories and provides free results and expert reviews to help consumers shop smarter. It funds future testing by taking a portion of each sale from shop transactions.
Labdoor independently purchases dietary supplements from retail stores, tests them in chemistry labs, and publishes the results and expert reviews for free. It offers a shop experience where customers can research, find, and purchase supplements based on Labdoor’s testing results and rankings.
Who it’s for: Individuals seeking validated information on dietary supplements to inform purchasing decisions
Funding model indicated by revenue share from sales; enterprise/brand partnerships implied
Co-founded and helped build Labdoor from the ground up, transforming it into one of the largest supplement review websites in the world. Worked as an Art Director for several agencies, helping deliver impactful work for global brands like Warner Bros., Proctor & Gamble, Johnson & Johnson, STP, HTH, DHL, Phillip Morris, and others. Two-time shortlist nominated for the Webby Awards.
Founding CEO of Labdoor (W15), Avomeen (acq. 2016), and Air to All (501(c)3 nonprofit). Now: Launching new startup, angel investing, advising politicians, writing book.
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