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Marketplace enabling social commerce for brands and content creators.
Global Belly is a platform that helps creators and content companies add shoppable products to their content and monetize their audience. We drive social commerce for partnering brands, by matching their products to relevant content. We take care of technology, analytics and operations so that content creators can easily create and start selling unique physical and virtual offerings in a matter of minutes. Global Belly has launched 100+ influencers in the food space and shipped thousands of products nationwide. Global Belly's co-founders are Ankita Sharma and Madhuri Sharma (unrelated). Ankita has a Masters in Computer Science (Carnegie Mellon) and MBA (NYU Stern) and experience working at Apple and Bloomberg. Madhuri brings the culinary and content marketing skills to the team, with a B.S in Film & Television (Boston University), a Culinary Arts degree (Institute of Culinary Education) and experience at Grey Global Group and The Food Network.
Global Belly is described as a marketplace that enables social commerce for brands and content creators. The platform revolves around connecting brands with creators to facilitate commerce and promotional activities within a marketplace framework.
The product operates as a multi-faceted marketplace for social commerce where brands and content creators collaborate to promote and sell products. It emphasizes integration with social channels and provides access to a variety of games and promotional content, positioning itself as a hub for creators to drive sales and engagement through branded activities and influencer-like promotions.
Who it’s for: Brands seeking social-commerce partnerships with content creators and influencers; content creators and influencers looking for brand partnership opportunities to monetize promotions and drive sales.
I currently manage production oversight at Publicis Groupe across experiential, traditional content, and digital campaigns while developing frameworks for safe and scalable AI integration within creative workflows. Previously, I co-founded Global Belly (YC W20), a culinary tech startup in the social commerce space. Today, I focus on how producers and creative teams can safely adopt AI, develop “fair-trade” data pipelines, and unlock new creative economies within agency ecosystems.
All-in-one platform for creators to sell courses and subscriptions
Empowering restaurants and small food makers to ship nationwide.
