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ClickFacts is a Malware Software Solutions company for buyers and sellers of online media. Its automated plug and play malware discovery solution tests online ads (SWFs & 3rd Party Ad Tags) and web pages within websites to ensure they do not distribute malware onto users’ computers (which can lead to identity theft). Its moderation software solution monitors websites to ensure the ads running on them are free of inappropriate content (e.g., nudity, racism), and its Ad Buddy product provides to advertisers real-time continuous monitoring and a complete history of where their ads have run. ClickFacts Inc. was founded in 2005 by Mikhail Ledvich, Mikhail Gurevich, and Greg Gurevich in Boston Mass, with initial funding by YCombinator. It is now based in San Francisco, California.
Fraud Blocker is a solution that protects PPC campaigns from click fraud, protects against fake leads by verifying emails, and provides data enrichment and AI-powered insights. It positions itself as an all-in-one protection and optimization platform for advertisers and agencies.
The product blocks bots, competitor clicks, and fake leads in real time, with features including automated click fraud prevention, email verification to block fake submissions with 99% accuracy, data enrichment with 50+ data points per visitor, and AI-powered reporting. It integrates with instant email verification, provides APIs for expanded data solutions, and offers a 7-day free trial. It claims to reduce wasted ad spend by up to 22% and to work across various website builders and platforms.
Who it’s for: Marketers and brands running PPC campaigns, agencies managing clients’ ads, and advertisers seeking to prevent click fraud and fake leads.
Company highlights a 7-day free trial, over 4,500 brands using the platform, and multiple mentions of product features and integrations, indicating traction and ongoing growth activities.
Expert in Machine learning, Electronic trading and Market Microstructure
