Anja Health

Acquired

Cord Blood Banking Reimagined

Winter 2022Founded 20212 peopleNew York City, NY, USA; Los Angeles, CA, USA; Remote

anjahealth.com ↗LinkedIn ↗X ↗See on the Idea Map Healthcare momentum

About

Helping pregnant parents save the most personal source of stem cells - from their umbilical cord and placenta - to unlock future disease treatments. Offering cord blood banking, cord tissue banking, and placenta stem cell banking.

From their website

as of Jun 7, 2026anjahealth.com ↗

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Anja Health offers cord blood banking and related stem cell preservation services, aiming to make cord blood and placenta-related banking more accessible and affordable. The company emphasizes a mission to democratize access regardless of race or income and highlights placenta banking as part of its offering. It is backed by notable investors and positions itself around customer care and affordability.

Anja Health provides cord blood, cord tissue, and placenta stem cell banking using an AABB-accredited lab with extensive blood processing experience. It features a kit-based process for collection (Build my kit), allows customers to compare kit options (How it Works / Comparing Anja Kits), and promotes accessibility and affordability as core values. The site highlights a patient- and donor-centric narrative, investor backing, and emphasis on support throughout the process.

Who it’s for: Expectant parents, particularly families seeking accessible and affordable cord blood/cord tissue/placenta stem cell banking and those who value supportive customer care and transparent pricing.

Features

AABB-accredited lab processing
Cord blood, cord tissue, and placenta banking
Kit-based ordering and at-home collection workflow
Accessible pricing and affordability emphasis
Customer care and support throughout the journey
Investor-backed and credibility via notable backers

Backed by notable investors (Y Combinator, Seven Seven Six) and founder-focused storytelling; active marketing around kits and affordability; customer testimonials present on site

Founders · 1

Kathryn CrossFounder

Kathryn Cross is the founder of Anja Health, which she founded in memory of her brother, Andrew, who had cerebral palsy. Kathryn has cultivated a pregnancy and cord blood banking community on TikTok as @kathrynanja, where she raises awareness about the importance of cord blood banking and other issues related to pregnancy. Originally from Los Angeles, Kathryn graduated from Wellesley, where she received a B.A. in Media Arts & Sciences and Economics.

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